Three aspiring ad-men take a weekend in the wilderness, brianstorming for their first assignement: to overhaul the image of a once-household cleaning product, Claractix. While in the woods, a girlfriend’s mysterious disappearance sparks a harrowing descent into unreality. Personalities contort into extremes and visits are made by a specter from Claractix campaigns of the past as the film careens towards to it’s startling climax.