At first I thought this was a PSA about reckless driving, when I realized it was a commercial it felt tawdry, debased and sick little monkey that I am, I was utterly transfixed, unable to look away
Still unsure of how I feel about a car company going the complete opposite direction of traditional ads featuring hot dudes in fabulous shiny vehicles speeding thru streets covered with rainbows and cookies. Instead they seem to be employing reverse psychology on potential buyers by warning them that "Driving Kills" and presenting what driving looks like in its most brutal reality but ultimately glamorizing it in the end.
Trigger Warning: If you have ever been in an car accident be warned the images are startling and jarring. Proceed with caution